This is a Smittybilt XRC winch (looks like the XRC 9500 series) spooled with steel wire rope rather than synthetic line — you can see the galvanized aircraft-grade cable wound tightly on the drum, with a warning label noting the correct spooling direction. It has the clutch lever on the end of the drum for shifting between free-spool and engaged modes, and heavy-gauge power cables (positive/negative)