Can you buy a stock FJ for 10k less? sure... But who wants a stock FJ.
$$$$$$ in upgrades on this one!
Trail Teams Edition
Icon Stage 6 suspension
Total Chaos LCU's
SCS Ray10 17x8.5 wheels
Rotora Big Brake front and rear
Arb armor
Front and Rear Addictive bumpers
Gobi Roof Rack
Freedom Outfitters headlights 
KC Cyclone side markers
LED throughout
Rock Rails
4.88 gears
35"tires
Rigid lightbar
Diode Dynamics rear backup lights
Diode Dynamics SmartTap LED Flasher
Onboard Arb Twin Compressor
50W GMRS radio
Total Chaos Alignment Cam Gussets
SuperWinch with synthetic rope

I'm sure I'm missing a few more things.
No trades, sorry.